I’ve just returned from the prestigious Doctors2.0 & You congress in Paris which was held at Cité internationale universitaire de Paris as the first South African ePatient advocate. I represented Facial Difference as well as #hcsmSA. (Health Care Social Media South Africa). I also attended to gain knowledge for my small medical website company called Artext. (www.medicalwebsites.co.za)
I have been in advertising and marketing since 1997 and spent the most part of 10 years reconstructing my face after a severe car accident during 2004 in Johannesburg.
During my surgeries, I spent a lot of time on the internet researching how to fix my face. It was a stressful time trying to put the pieces together, especially because a lot of the information was inaccurate or unavailable. I battled to understand most of the medical terms as well as sub-specialities. I also found it difficult to locate the doctors on Google search, because most of them didn’t have websites, I suffered complications and added unnecessary years to my recovery. I realise in South Africa we are still reviewing advertising rules and some doctors say they don’t want new patients so they don’t need to advertise, but that is creating a major obstacle in terms of patients being able to manage their health and make informed decisions.
A medical website shouldn’t just be about marketing. Of course if you’re a physician looking to grow your practice, by all means, your website is the primary recommendation a person in marketing would suggest.
A medical website for a doctor who has an established practice, should be a good resource for a patient. If it is, it will not only save the doctor time in repeating himself, but also put the patient at ease.
These are a few elements that make a good medical website:
• Information about you and your practice
• Information about your qualifications & speciality you have
• Patient testimonials
• Information about common procedures (eg. 3d animated videos or illustrations)
•Information & booking forms for the hospitals
This is an example of a patient education video, by Viewmedica. The beauty of this patient education is that you not only come across as a professional medical physician who keeps up with the times, but you also save a tremendous amount of time in explanations. The patient has got something to refer back to and doesn’t have to take notes during each visit, which assists in the patient’s peace of mind.
I spent 10 days in Paris meeting some incredible people at the Doctors2.0 & You congress. Some of the world’s finest minds in #digitalhealth, #SoMe (Social Media), #mHealth (Mobile Health) from Stanford University, Silicone Valley, and beyond. I also met some incredible patient advocates who are changing lives with their medical stories. I have walked away with a rich knowledge in how medical technology is going to change all of our futures and how social media and the internet plays a massive role.
I am so proud to be a part of the Doctors2.0 & You community representing Facial Difference in South Africa and #doctors20 is definitely a hashtag thread I will suggest to doctors in South Africa to follow in order to keep up with the discussions in medical technology & the web.
Doctors2.0 and You is THE international congress in Europe, in association with Stanford university and is focused on Social Media, Web2.0 and New Technology in medicine. Patients are included. Visit www.doctors20.com to learn more about how you can attend in 2015
Artext Medical websites can be viewed at www.medicalwebsites.co.za